About Fat Face

It all began in 1988, two friends were desperately trying to avoid working for a living and were enjoying all that the French Alps had to offer. The life was way too good to end too soon… but money was running short. A plan was needed…..sell their campervan, buy a stack of t-shirts, create some cool designs and sell them at night in a bar! That way they could ski during the day, stick around till Spring then head for the beach.

Derived from the toughest downhill run in Val d’Isere, Le Face was the main inspiration behind the brand name, teamed with the word ‘phat/fat’ meaning ‘good’. Fat Face had been born!

Five years later Tim and Jules decided it was time for an official Fat Face store, so they bought a shop in Fulham which was an instant success. It also served as the head office and warehouse, all beneath the shop on Fulham Road.

Fat Face has grown a bit since then, with a few more stores; 179 in fact! And they’re still growing….

Fat Face designs clothing for those who love to get out there, that’s built to withstand the demands of an active lifestyle. The ranges offer a wide variety of clothing for men, women and kids as well as gifts, accessories and footwear. Throughout the summer months they also produce the holiday shop selection, which offers all the must haves for having fun in the sun!

As a brand that is constantly evolving, for 2010 Fat Face has redesigned many of the lines including a new and improved fit across many of the products. It has also launched an entire new denimwear range as well as introducing new prints, patterns and graphics in order to appeal to a wider market.

However what hasn’t changed is the brands ethos to encourage people to be active, go on adventures (whether they are indoor or out!), make memories and have stacks of fun. Fat Face prides itself in its cheeky and non conformist outlook, whilst urging people to not take themselves too seriously and most importantly to live life to the absolute full!

Opposite Clinton Cards