About H&M Kids
The children's range at H&M Kids is divided into different concepts for babies, children and H&M Young, which is aimed at children up to 14 years old.
The baby wear collection is seasonable, trendy, and focuses on function and safety.
The children's wear collection for boys and girls aged 18 months to 8 years combines fashion, colour, graphics and design as well as being hard-wearing, comfortable and functional.
H&M Young is the collection for 9-14 year olds who often look to older teens for their fashion inspiration and they are more fashion-conscious than younger children.