French Connection introduces a spectrum of contemporary shapes and a seasonless wardrobe that you will wear forever. Signalling a fresh view of dressing, the latest collection shifts unity, geometry and modern art into focus.
The campaign features three emerging models shot by new fashion photographer Lena C. Emery, of the likes of i-D and The Gentlewoman.
Detail is stripped back to let a considered and uncomplicated uniform take centre stage while geometric silhouettes and sculptured accessories stand strong against soft, earthy tones.
Spring/Summer 17 ensures that femininity is never formulaic and that a grown-up wardrobe is never boring.