Basingstoke Sports Trust is a not-for-profit social enterprise and registered charity, managing two leisure facilities and reinvesting memberships into the local community. To help keep the community active whilst at home, Basingstoke has recently launched BSTHomeFitness, a no fuss, no commitment, charity run Home Fitness portal suitable for all ages and abilities for £9.99 per month.
With more people having to stay at home during the COVID-19 outbreak, many people are struggling to keep up with their usual workout routine. With an enduring focus on people’s mental and physical health, Basingstoke Sports Trust believes that physical activity should be accessible by all. Therefore, they looked to create a solution that would be convenient, effective, and inexpensive.
“Daily routines have changed in unexpected ways for all of us. People aren’t able to travel, spend long periods of time outside, or use the gym. That’s why we decided to partner with Wellbeats to offer a convenient online workout solution. Whether people are looking to continue their fitness routine or to start their fitness journey, we believe it’s vital to keep active and healthy during this time,” said James Starbuck, CEO of Basingstoke Sports Trust.
The home fitness portal offers over 500 online classes, including HIIT, yoga, children’s workouts, nutritional advice, and more. Users are able to choose a workout that suits their fitness level, goals, and free time. The entire catalogue of workouts can be accessed for only £9.99 per month, with no contract or commitment, and all excess proceeds are reinvested in the local community.
Funds from Basingstoke Sports Centre memberships are used to run a huge number of wellbeing groups and activities for Basingstoke area residents, including cancer rehabilitation, depression and anxiety support, Parkinson’s rehabilitation, and sports activities for those who are elderly or differently abled.
Ian Donley, CEO of Wellbeats, added: "We are delighted to work with Basingstoke Sports Trust to help develop their innovative digital strategy. James and his team have a clear vision of how the industry will look post COVID-19 and have developed a far reaching digital strategy that will not only meet the needs of their existing members but the needs of prospective members. Wellbeats also enables BST to provide a on demand streaming service to those members of the population who may never go to a gym but do like to exercise is their own environment. Everyone involved with the strategy is in no doubt that the vast array of Wellbeats content for adults and children, coupled with work out plans, fit tests, and a whole raft of functionality, will be a huge success."