Boris the Bookworm is back at Festival Place for a fun weekend celebrating World Book Day.
The Basingstoke shopping centre will be encouraging young book lovers to enter a world of pure imagination over the weekend of February 29 and March 1, with Boris the bookworm overseeing entertaining story sessions and a fun craft corner.
Visitors can read books from the Giant Bookcase Library, enjoy interactive story adventures and enter their own enchanted tale as they dress up in colourful character costumes at the selfie spot.
Customers will be invited to share their snaps on Instagram by tagging @festivalplace. They will have the chance to win a children’s craft bundle.
Festival Place’s exciting new Book Barn will also open on the upper level near Starbucks over the weekend, where avid readers can swap books, leave recommendations, or borrow a book.
There will be a chance to colour in a special bookmark in the craft corner which can be redeemed at Waterstones for 10% off books throughout the weekend.
Shopping Centre Marketing Manager Emily Palmer said: “We’re keen to promote reading and taking time out here at Festival Place.
“We hope to open up a world of imagination to our young customers and the World Book Day weekend will do just that, with lots of interactive experiences and great picture opportunities, not forgetting story time.
“And after families have bid farewell to Boris, they can start a new chapter of their Festival Place visit by discovering our huge range of big brand stores, restaurants and leisure facilities.”
Customers visiting over the weekend will also have the opportunity to find out more about Read Easy UK, a charity helping adults learn to read or improve their reading skills. For more information on Read Easy UK visit www.readeasy.org.uk