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Published on:21 AUGUST 2020

Article tags:Shopping

Launching exclusively in store at Next 20th August, the latest Emma Willis Collection features key autumnwear staples with a 70s feel – including tailored trousers, functional utility shirts and flattering footwear, all designed by the mum-of-three herself. Available in sizes 6-22, the new range is perfect for transitioning from warm weather to crisper months.

“The colour palette and print inspiration for this collection came from a 70s vibe that everybody involved in the design process was really feeling.”

The latest collection offers the best of both worlds in terms of colour. From understated khaki and camel to pops of pink and paisley, neutral tones come together with vibrant shades to create a 70s feel.

“In the last collection we had a gorgeous pink and blue paisley print on some of the swim and beachwear and it was so lovely we thought we’d carry it on from there – but in the new season colours and on a different scale.”

The dusky pink suit is the brightest piece in the collection and a great addition to your September wardrobe, with softer fabrications making the fit comfortable and versatile.

There’s also a delicate, emerald, jacquard halterneck dress that can be styled with a flat sandal for daytime jaunts or dressed up with a heel for a smarter evening look.

Simplicity and comfort are two pillars that have underpinned Emma’s approach since the very beginning of her design journey. In her sportswear range last year, the mum-of-three emphasised her goal to design pieces that “looked really good but were functional” and the September collection reflects this too.

Khaki-coloured utility pieces offer comfort and functionality – ideal for working from home or the office – and the utility-style dress (available in both black and khaki) is an easy-to-wear, transitional piece.

“It’s such an easy dress to throw on when it’s warm with a pair of sandals… I’ll wear it anywhere, to the shops, on the school run, to a meeting – it’s perfect!”

For slightly smarter occasions, Emma opts for the black co-ord. Though simple in design, it’s extremely versatile, and this time features a more covered, cap-sleeved top for cooler months.

“For me, the black co-ord is that easy pick out of the wardrobe if I’m going somewhere and I need to look a bit smarter.” 


Emma's Top Picks:

Having previously stated she feels comfortable and powerful in suits, it’s no surprise they’re making a comeback in her latest range. The biscuit-y camel and light pink tailored pieces ooze casual elegance and can be dressed up or down to suit the occasion.

“A favourite of mine is the camel suit… I love suits, mainly to wear with a trainer and a t shirt but I didn’t own one in this colour… we’ve gone quite 70s with shape and colour palette for this season.”

While her top picks for the Spring range were the dresses, this time it’s the khaki and navy straight leg trousers that come out on top.

“LOVE LOVE LOVE the relaxed straight leg trousers! I’d been looking for a pair of trousers in that cut for such a long time so instead of searching anymore, we’ve made them which is amazing!”

Above all, comfort is echoed throughout the September collection, with soft fabrics and understated shades reflecting Emma’s overall philosophy as a designer: to create functional, flattering pieces that suit a range of different body shapes and sizes.

Take a look at the full collection here: 

https://www.next.co.uk/emma-willis

© Festival Place 2020