Festival Place has been shortlisted in four categories of this year’s prestigious Sceptre Awards.
Celebrating and rewarding excellence in the shopping industry, the Sceptre Awards put the spotlight on the country’s best management teams, retailers and suppliers.
Festival Place in Basingstoke is vying for awards in the Marketing Manager, Retail Liaison, Christmas Campaign and Mall Technology Innovation categories.
Marketing Manager Emily Palmer joined Festival Place in 2018 bringing with her creative flair, innovation and progressive thinking. She was rewarded for this by the shopping centre’s managing agent CBRE when this year she was invited to join its Junior Board to help future proof the industry.
Emily was also behind the centre’s fairytale Christmas launch last year. This has been held up as one of the best in the UK and is up for one the most hotly contested categories of the awards.
The magical launch was held over a weekend, rather just one evening enabling more people to experience the magical activities with the extra footfall benefiting the retailers.
Rachel Carter and Kayleigh Pistell from the Centre’s Business Performance team have also been nominated for Retail Liaison of the Year after introducing new initiatives for retailers and the Centre, including a new retailer app, free retailer training, retailer awards and a mystery shop programme.
Festival Place is always challenging how it operates and welcomes the use of technology to ensure the centre operates to the best of its ability. The new retailer app, My FP, nominated in the Mall Technology Innovation category, was also implemented by the Business Performance team in 2019 to huge success seeing 98% of retailers onboard within two days of launch and 1,800 employees on the app within a month.
This has been particularly useful during the lockdown period earlier this year and helped with the meticulously planned phased reopening in June as well as support and assistance during lockdown to all employees with a focus on business assistance and wellbeing support during the uncertain time.
Centre Director Neil Churchill said: “Last year we were nominated for three awards, so I’m delighted we have increased this to four Sceptre Awards this year.
“This is a huge achievement across the board for all those involved. This year has been so difficult for our industry that recognition of this kind really does matter to us. Our fingers will be firmly crossed for the results!”
Winners will be announced at a virtual award ceremony on Thursday November 26.