Catering to the boom in home fitness this year, high-street giant Next has teamed up with sportswear brand Nike to deliver a series of educational home workout videos.
Covering a range of different home workout routines, these exclusive videos will be housed on a dedicated Nike workouts hub on Next’s website from Thursday 17th September until Thursday 29th October. Led by Nike trainer Naomi Heffernan, a new video will be uploaded weekly to the retailer’s site, YouTube channel and Instagram page and will feature the latest product releases such as the Nike Metcon 6 Trainers.
This year, more and more people are favouring working out at home over heading to the gym. In fact, according to a recent study, 1 in 10 have considered cancelling their gym memberships, with many evolving their own workouts and sticking to equipment-free exercises.
In addition, with 4 in 10 planning to continue exercising post-pandemic, it’s apparent that Next are tapping into an industry that shows no signs of braking.
The high-street giant is hoping to build on their authority in the home workout sphere by creating exclusive and accessible fitness routines, as well as educational content around the products that complement them.
A seven-week series of workouts, sportswear and nutrition advice
The Nike x Next workout series will see one video uploaded every week, led by Nike trainer and Barry’s instructor Naomi Heffernan, who has been teaching in the fitness industry since 2014.
Naomi’s videos will focus on different workouts that can be carried out at home with no equipment necessary.
“All you need is a bit of space, it doesn’t really matter if you don’t have a mat as long as you have got enough room to be moving around in.” – Naomi Heffernan.
There will be a new video uploaded to Next’s website and social media accounts every Thursday:
- 17th September: first video live on @nextofficial Instagram
- 24th September: Home Workout (HIIT)
- 1st October: What to Eat When You’re Exercising
- 8th October: Home Workout (Release Yoga)
- 15th October: Naomi’s Workout Tips
- 22nd October: Outdoor Garden Workout (HIIT)
- 29th October: Sports Bra Education
Alongside the workout routines are educational videos offering shoppers advice and guidance around nutrition and what to eat before and after a workout, with fitness instructor Naomi referencing her favourite pre-workout snacks.