Apricot is a unique and growing women's fashion brand making hot new trends affordable for everyone. All of Apricot's clothing and accessory pieces are lovingly made using their in-house designs coupled with great fabrics from around the world.
As a brand, Apricot was born in 2007 and aim to produce beautiful clothing collections that appeal to both mother and daughter, which can be styled up or down to suit individual tastes. Bringing something fresh and new to the high street and fashion e-tailing, Apricot aspires to deliver what every woman's wardrobe needs... From well produced staples, through to limited edition and trend-led fashion pieces.
Apricot has become well known for signature prints and are constantly looking to find new, innovative and easy to wear prints from all over the world. They pride themselves on delivering high quality clothing at an affordable price. The key aim is to provide an exciting clothing collection alongside an excellent shopping experience for all customers.