Festival Place to welcome global lifestyle brand MINISO

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Published on:10 DECEMBER 2022

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Article tags:New Stores

Global lifestyle brand MINISO is to open at Basingstoke’s Festival Place.

The design-led retail store will offer a range of high-quality, affordable products including toys, tech, stationery, homeware, food and beauty – as well as products from partnerships with well-loved brands such as Disney, Toy Story, Minions and We Bare Bears.

This will be the brand’s eighth franchise in the UK and the 17th store overall and it will open at Basingstoke Festival Place on Saturday 10 December at 12pm.

A number of activities will take place to celebrate the launch, including an opportunity to meet MINISO’s mascot PenPen, a high-energy drumming performance, and free gifts (worth over £25) with every purchase of £5 or more for the first 150 customers. The 2,580 sqft store unit will be located in the lower mall, near Next.

Saad Usman, COO at MINISO UK, said: “We're delighted to announce the launch of our store at Festival Place. We believe that the opening of this store, our first in Hampshire, is the perfect place for us to continue our expansion in the UK.

“At MINISO UK, we’re committed to getting the retail industry back on its feet, demonstrated not only by the investment into our fantastic new store, but also the creation of 10-15 new jobs in the local market.

“With innovative and exciting products that are high-quality and great value, we look forward to welcoming customers of all ages through our doors on opening day and beyond.”

Centre Director Neil Churchill said: “It’s fantastic to welcome MINISO to Festival Place. We’re delighted this excellent global brand is joining our ever-expanding retail offering, and we’re confident the new store will prove to be a hit with our customers.”

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