Premium British lifestyle brand Joules is set to open a new store at Festival Place in Basingstoke – and the first 20 shoppers will receive rewards totaling £1,300.
The store officially opens on December 6 and will be offering shoppers exclusive discounts, gift cards and queue incentives.
The first shopper in the queue will receive a £150 gift card, the next four £100 cards each, and there will be £50 cards for the next 15. Those lucky enough to be first in line will also be given hot drinks.
For all other visitors, there will be a 20 per cent discount from Friday 6th December, until Sunday 8th December, and gift cards will be given out to a few lucky customers over the weekend as part of the store’s Random Acts of Kindness initiative.
Joules is known for its high-quality clothing splashed with bright colour, distinctive prints and eye-catching detail. Inspired by British countryside lifestyles, Joules offers clothing, footwear and accessories for all the family, with Men’s, Women’s, Little Joule and Baby Joule ranges as well as a homeware collection.
Centre Director Neil Churchill said: “We are always looking to attract the retailers our customers want, and we know Joules is going to be incredibly popular.
“This is the latest in a series of new arrivals to Festival Place, following on from Jack Wills, Typo, Homesense, and The Cosy Club, giving us an enviable line-up of premium retailers and restaurants.”
Tom Joule, Joules Founder and Chief Brand Officer said: “We’re thrilled to be opening a new Joules store at Festival Place.
“We’re really looking forward to bringing our unique personality and style to shoppers in Basingstoke over the coming months and can’t wait to open the doors on the 6th of December!’’
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